Cookies are among the most delectable sweet delights savored by people worldwide of all ages. They come in numerous sizes and flavors and are the ideal sweet savors to include in party menus, and for gifting purposes. People often give cookies as gifts to show their love to their loved ones and to congratulate them on achieving a milestone. Companies also opt for a similar option in many cases to appreciate or congratulate employees as everyone knows that cookies are among the most loved sweet delights and a person receiving them as a gift would surely feel the warmth of love and prayers from the person giving this. Not to forget that it is an ideal gift to give in a romantic relationship to further strengthen the bond of love and affection. Most grown-ups remember the ambiance of their homes through cookies. As someone said:
Another person remembers the childhood in the following words:
Opening the door upon arriving home from school to the heavenly aroma of freshly baked cookies leaves an indelible print in one's mind."
- Jean Pare
Significance of Custom Cookies Boxes
Cookie Brands all over the world ensure that they leave no stone unturned in marketing cookies that are loved by everyone. In the contemporary hectic business environment, every brand has to increase its shelf appeal to entice customers. Packaging plays a vital role by not only providing maximum options to develop an attractive outlook but also offering product safety and other add-on features. The packaging customization can be done by opting for a suitable color scheme, material, printing, finishing, and add-on features and each of the packaging processes offers several options to choose from.
Different Styles of Cookie Boxes
The following is the list of a few of the custom cookies boxes styles that are suitable for packaging cookies as required:
One-piece box
Two-piece box
Pyramid boxes
Cookie favor boxes
Cylindrical shape boxes
Gable boxes
Handbag boxes
Triangle boxes
Handle boxes
What are the Major Branding Elements for Custom Cookie Boxes?
Any packaging requires ample branding elements to be incorporated into the packaging that ensures brand recognition. The typical elements include the brand name, logo, and tagline. However, different styles of brand logos readily enhance the perceived brand value if they are placed on the packaging with the right color scheme and fine printing and finishing. These logo styles include:
Abstract logo
The emblem
Monogram
Pictorial marks
Wordmarks
Mascots
The combinations mark
We take a pause here to share this line from the incredible Cookie Monster himself:
I think we must acknowledge this fact as it is hard to share the last piece of anything we like with anyone except if it's someone we truly adore. The question is, how small brands can attract people to their cookie brand?
Unique Marketing Tips for Custom Cookie Boxes
Custom cookie boxes provide numerous options to create the most captivating cookie boxes. Even emerging brands can increase their chances of being noticed on shelves by people if they have attractive packaging to exhibit. The following are the three unique packaging tips to try and maximize the chances of attracting customers to your brand and increasing sales revenue. These include:
Most emerging brands cannot run marketing campaigns online or on media as it is quite costly. However, they can print discounts and promotions on the box by paying some extra bucks. There are some suitable options for printing and finishing these discounts and promotions on the packaging.
Firstly, use bright colors for printing the discount offers such as red color for the text and yellow for the base.
Secondly, utilize foil stamping to print discount offers on the cookie boxes.
Thirdly, add the embossing effect on the discount typoscript to provide prominence to the text.
And here’s our cookie joke to read and laugh after such a serious topic discussion:
“What is the best gift to give a person who is a little eccentric? An ideal gift for a kooky person would be a cookie gift!”
It might be a joke but try it anyway. Who knows it turns out to be the wisest advice!
Cookies are loved by everyone. Such an adored food item also demands the most effective marketing strategies to be employed. In this article, I tried to share a few of them. Hope it helps anyone in need of such advice. Check out my article, “Discussing Different Sorts of Custom Cookie Boxes”, to learn about different types of cookie boxes. And remember:
"Joy and sorrow are like milk and cookies. That's how well they go together."
- Neil Gaiman